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Strategic brand management : building, measuring, and managing brand equity

Unika Parahyangan
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Strategic brand management : building, measuring, and managing brand equity

Pengarang: Keller, Kevin Lane

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Detail Buku

Keller, Kevin Lane
Prentice-Hall
1998
0-13-120115-8
UNPAR
library@unpar.ac.id
Jl. Ciumbuleuit No. 94, Bandung
6281316378346
https://www.unpar.ac.id/

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